Icon fitness, shot in Portland Oregon with R2C ad agency. 2 days of hard bodies, rear screen and technocrane, garnered a pretty spot.
We approached this spot as an homage to the Nike Air Jordan spot from 1987, LeBron was briefed, and accepted, not only the challenge but the chance to pay tribute to Michael. Needless to say, you don't get 10 takes of LeBron flying. He put in his all and so did we. This was an… Continue reading Nike LeBron Director: Jimmy Matlosz- Abe Froman Productions
Brand New School and Director Chris Dooley were so awesome to call me for this spot. It's a mix of all the wonderful things we get to do as cinematographers. The kind of job you sink your teeth into and smile, creative, stylized and challenging on every level, but incredibly gratifying.
