We approached this spot as an homage to the Nike Air Jordan spot from 1987, LeBron was briefed, and accepted, not only the challenge but the chance to pay tribute to Michael. Needless to say, you don't get 10 takes of LeBron flying. He put in his all and so did we. This was an historic moment, this is the first time LeBron was ever shot making a fully engaged slam on camera at 1000fps. consider this man is 6'7" 240lbs and he flies!