Sometimes all you need to do is point out the truth. Turns out, if you simply translate what cable and phone companies are actually trying to sell you, it sounds very very bad. We developed this campaign with Charter to highlight the ridiculous promises and offerings of Spectrum’s competitors. Giving Spectrum an approachable voice and… Continue reading Spectrum. They’re Selling It, Don’t Buy It. “Hide and Seek”
Sometimes all you need to do is point out the truth. Turns out, if you simply translate what cable and phone companies are actually trying to sell you, it sounds very very bad. We developed this campaign with Charter to highlight the ridiculous promises and offerings of Spectrum’s competitors. Giving Spectrum an approachable voice and… Continue reading Spectrum. They’re Selling It, Don’t Buy It. “Haggler”
An innovative, interactive storybook deserved an innovative PR push. A newly published author of a children’s choose-your-own-adventure book needed to create buzz for the book’s launch. Our answer, a ‘movie’-trailer for the release of the book and a PR initiative to help draw attention and increase sales.
Competitive advertising can too often take the low road. This competitive campaign stayed classy. It’s smart, funny and, while it was conceived as purely competitive, it became an under-the-radar brand campaign. It’s now the most successful campaign in Spectrum history at shifting brand approval.
Competitive advertising can too often take the low road. This competitive campaign stayed classy. It’s smart, funny and, while it was conceived as purely competitive, it became an under-the-radar brand campaign. It’s now the most successful campaign in Spectrum history at shifting brand approval.
If you’re going to change an entire category, you deserve messaging worthy of that. So when Spectrum took mobile and made it better in every way, the comparison to civilization’s other great leaps of imagination was an easy one to make. Celebrating a category shift but also the vision of an entire company.
Big ideas deserve big ideas. If you’re going to change an entire category, you deserve messaging worthy of that. So when Spectrum took mobile and made it better in every way, the comparison to civilization’s other great leaps of imagination was an easy one to make. Celebrating a category shift but also the vision of… Continue reading Spectrum Mobile. Better Way. “Volcano”
