Profiles & Work of Professional Motion Picture Production and Post Talent

Similac “The Sisterhood of Motherhood”

Category: Commercials
Agency, Publicis, Production, harvest Films, Director, Baker Smith
Profile: Baker Smith
View MySHOOT Company Profile to learn more about: harvest
This two-and-a-half-minute piece captures a contentious day at the park/playground as different factions of parents--with their infants in tow--duel over whos best, taking jabs at one another. We have working career moms vs. yoga moms, stay-at-home dads, breast-feeding moms, and formula moms.However the us vs. them, trash talking scenario takes a turn when a stroller carrying a baby gets loose and heads down an incline, bringing the parents together in whats described as a sisterhood of motherhood.Baker Smith of harvest films directed this unifying story that finds common ground among parents who seemingly have none. Agency is Publicis Kaplan Thaler, New York.CreditsClient Abbott Nutrition/Similac Agency Publicis Kaplan Thaler, New York, Rob Feakins, chief creative officer; Whitney Pillsbury, Jason Graff, group creative directors; Jean Rhode, creative director/copywriter; Roger Norris, creative director/art director; Jeri Slater, sr. producer; Theresa Notartomaso, music producer. Production harvest films, Santa Monica, Calif. Baker Smith, director; Bonnie Goldfarb, Rob Sexton, exec producers; Niko Whelan, head of production; Vincent Oster, producer; Curtis Wehr, DP; Charles Infante, production designer. Editorial PS 260, New York JJ Lask, editor; John Malone, assistant editor; Laura Lamb Patterson Sr., exec producer. Post Nice Shoes, New York Lenny Mastrandrea, colorist; Ed Koenig, exec producer. Music Ring The Alarm, Los Angeles. Daron Hollowell, creative director; Jenny Hollowell, exec producer. Audio Post Headroom Digital, New York Evan Spear, sr. mix engineer.