Indonesia’s leading tobacco brand, Sampoerna, touched down in Madrid to make a smoke-free commercial production that would leave Jules Verne’s head spinning. More than 50 years after the classic film adaptation of Around the World in 80 Days featured a village outside Spain’s capital city, producers from The Sweet Shop and Lynx Films called on PSN Spain to achieve a sort of flipside – shoot scenes from around the world in 80 hours.
Determining where to shoot the global idea on a calendar and budget suitable for one film-friendly city was a key consideration. Bates Chi & Partners Agency Creative Director Iyan Susanto noted, “A commercial with scenes from 6 continents needs ethnic diversity. We knew we could find it in Europe.”
The Sweet Shop reached out to PSN with its sights set on Eastern Europe for the three-day shoot. But following an early study of the required casting diversity and storyboard scenes, an assessment of the available budget determined Turkey and Spain could fit in under the bar to better offer the range the director envisioned. Further study of location references soon convinced director Mario Zozin that he wanted to shoot in Spain.
"We looked at deserts, highways and waterfalls in many places, but the cinematic scale of each in Spain added the depth that made all the difference," said The Sweet Shop director.
"The logistics were so compact here in Spain,” added Lynx Films Executive Producer Rob O’Hare. “From our base in Madrid we've shot around the world."
Learn more about PSN Spain.