What better way to demonstrate the capabilities of IBM’s artificial intelligence system, Watson, than to show it working its hardest, and when it really matters?

For the film IBM partnered with oil and gas company Woodside, and creative agency the Barbarian Group, to create ‘70 Miles from Shore with Watson: Woodside Energy and IBM’.

The result is a two-minute journey that shows IBM’s Watson working and learning, on one of the toughest work sites in the world – an oil rig.